Sunday, July 12, 2009

The Moonwalker

"If you enter this world knowing you are loved and you leave this world knowing the same, then everything that happens in between can be dealt with.”
~ Michael Jackson


I grew up listening to Michael Jackson. Especially during the early school days.
I think I was in my 5th grade when I bought my first Michael Jackson album. Dangerous.
Before Dangerous, I had already heard his ever popular songs: Beat It, Billy Jean, Bad, Thriller and many more. A few of my friends in my neighborhood were big fans of him, and I guess, those guys introduced me to his music. And at that early age, MJ's music cassettes were occupying a large amount of space in my study table.

For so many years now, I have hardly been listening to any Michael Jackson songs.
During my last few years of school, and all through out college, just like any teenager, I was listening to lot of Rock. Along with rock music, I was still listening to pop and hip-hop, but somehow the moonwalker succinctly eluded away from my playlist.
May be for the last 2-3 years when I started listening to a lot of retro, I found myself again listening to the 'King of Pop'.

Sometimes I think without Michael's contribution to music, we would not have pop music with as much variety as we have today, and may be even no hip-hop.
Listen to any of his songs, 'Give It To Me', 'Beat It', 'Billy Jean', 'Bad', 'Dangerous', 'Blood on the Dance Floor' or any other. I would say it was Michael who gave the beats to today's hip-hop.

Michael was a rock-star. A great singer and an equally good performer.
His trademark red bandleader jacket with epaulette, gold rope loops at the shoulder, black trousers, black shoes, white socks, and a white glove.
Who was dressing up in such a style, giving such a statement and performing like that on the stage ? That charisma came to Michael in such an impromptu way, may be like to one else.

The internet is full of articles describing his great work, and even more so with all the bull-shit that he had to face.
I still don't know how much of all that crap is true, but I am not going to write any of those things in this post.

Michael had already announced a series of concerts at London's O2 Arena.
The guy, I feel, deserved a comeback. May be just for one final time. It would have been great... But then I don't know...

I came across this website http://www.eternalmoonwalk.com/
So many of his fans around the world have contributed their own 10-second interpretations of his famous dance move - the moonwalk. The videos are very nice and they brought a big smile on my face. There are kids, teens, adults, even toddlers, dogs, cats and toys, performing the moonwalk. I really love this website.

Even though I have not been listening a lot to his music of late, but my iPod always has a few of my favorite Michael Jackson songs- 'Thriller', 'Beat It', 'Billy Jean', 'Heal the World', 'Bad' and a few more. And every now and then I like to beat it on 'Beat It'.

And I do not know if it was a mere coincidence that his song: 'The Girl Is Mine' was doing rounds at work, just a few days before he died.



To the moonwalker...!!

Wednesday, June 3, 2009

Romancing Apple

I always wanted to buy a Mac, or as it was called - a "Macintosh" during my school days. Remember?
And I still don't have one (poor me). So I bought the next best thing a Vaio (geeee :P . I'm not that poor.)
But for now let's stick to Mac (or in fact Apple Inc.)
Apple (http://www.apple.com/in/) achieves incredible Brand Loyalty by delivering on its mission as defined by its co-founder, and CEO Steve Jobs: "To create great things that change people's lives."
Thanks to its great advertising and consumer focus it has an army of evangelists.

I will tell you an interesting story. 2 Years back when I came to Pune, on July 31st 2007 (yea on my Birthday :P ) I threw a party at Indyaki - a lounge here at Koregaon Park in Pune.
The place was nice but the music was kinda sad. One of my friends Doga (who incidentally shares my birth date and we threw this party together) went to the DJ. And the DJ console was iPod powered, I think it's called the iPod Mixer DJ Console. Doga always carries his iPod. He plugged his iPod to the console, and played some great music. And the party was rocking after that.

So when I read about the Open iPod DJ Parties happening in Manhattan, it didn't surprise me a bit. We guys started with it two years back :P .

In 2003 Apple spent more than $293 million to create 73 retail stores.
Since I have visited quite a few Apple stores now (http://store.apple.com/), I am thoroughly impressed with their retailing concept. Apple believes that more and more people should be able to see, touch and use Apple products at their stores. If you visit any Apple store, you are free to use their products with or without assistance (your choice). I remember when I actually used the MacBook Air, I was truly impressed. Not only by the technology but also with the fact that it came to India just weeks after being launched in the US, and that too in Pune.

Apple has a distinctive advertising campaign. There is a lot to read on the internet, however, the ones that really caught my attention are: "Think Different" campaign, and "Get a Mac" campaign.

"Think Different" was an advertising slogan that Apple Computer used during the late 1990s. It was used in a famous television commercial and several print advertisements.
This linked Apple to famous social figures like Mahatma Gandhi, Bob Dylan, John Lennon, Richard Branson and many more.




"Get a Mac"
Apple (2006) released a series of "I'm a Mac, I'm a PC" advertisements.
Actor Justin Long introduced himself as a Mac, and John Hodgman introduced himself as a PC.
In each ad the Mac is depicted as being able to do whatever the PC does, but does it quicker, more safely, more creatively, with more versatility.
These are are so much fun to watch. I'm posting one such ad from youtube, but do take a look at others.



If there is something called creativity in this world, then it is truly epitomized by Apple.
There are very creative "Apple iPod" ads, and even more so are the "iPhone" ads.
But if I start writing about Apple advertising, it will turn out to be a never ending edifice.

Apple has a huge customer base that is devoted to the company and its brand. It has an endless list of products and software available in the market.
Poor me only has a single Apple product, an iPod. And I am totally addicted to it. And ever since I started using the iTunes, I have not switched to any other music player.

I read an article on Apple, on the Time magazine's website. I will just quote a snippet from that article:
"Apple makes its own hardware (iBooks and iMacs), it makes the operating system that runs on that hardware (Mac OS X), and it makes programs that run on that operating system (iTunes, iMovie, Safari Web browser, etc.). It also makes the consumer-electronics devices that connect to all those things (the rapidly multiplying iPod family), and it runs the online service that furnishes content to those devices (iTunes Music Store). If you smooshed together Microsoft, Dell and Sony into one company, you would have something like the diversity of the Apple technological biosphere."
Isn't that fascinating?

My friends are more Appleofied than me actually :O . Sam owns a MacBook who is in fact a Mac Evangelist himself, Prashant also owns one along with an iPod Touch. I don't even want to talk about iPods right now. Almost all my friends have it. All my colleagues in the US now have an iPhone, and my friends here Vishal and Anil have had an iPhone for so long now.

Talking about iPhones, well, an iPhone is an iPhone. You cannot call it a cellphone. There are so many smart phones and touch phones in the market. They could be even better than an iPhone, who knows. But ask people who own an iPhone, they will give you the answer of what iPhone means to them.

Similarly for an iPod.
I read in my marketing class: they say a brand is successful when its name becomes synonymous with its product category.
e.g. this happened with Cadbury's in India. People started asking for " a Cadbury" when all they needed was a chocolate.
Similar happened for the iPod. People started asking for iPods, when all they needed was just an MP3 player, and not "Apple's Mp3 player - an iPod".
iPod became so popular that people who had not even seen an iPod wanted to buy one.

This is how a brand can influence lives. And there are in fact more concrete examples.

What I have written about Apple, well, it is not even the tip of the iceberg. Or should I rather put it: "A small bite of the big Apple".Some food for thought for guys: What is the meaning of the Apple logo, or should I rather put it:

"an Apple with a bite out of it"

Sunday, May 17, 2009

Romancing Brands

"I got up today morning, wore my Adidas slippers. Did a quick morning shave with my Gillette Mach3 and Gillette shaving gel. Took my morning shower with Palmolive Shower Gel. Wore my Levi's jeans, Reebok T-shirt, Nike shoes and Ferrari Cologne. Had my morning breakfast of Kellogg's Cornflakes and Nestle Milk. Put on my Fossil Sunglasses', and I was ready to go for work.

In the office had my usual cup of Nescafe Coffee. After that I was busy working on my HP PC. Had a telephonic conference on my Nortel IP Phone with guys in the US. In the mean time got some disturbing calls from the HSBC Bank Call centres on my Samsung Cellphone. It was lunch time when I shared a bottle of Sprite with my friends.

In the evening I went out with my friends. We were driving around in a Honda City. We did not like the music on the radio, so my friend connected his Apple iPod to his Sony Car Stereo. After the dinner outside, I was back home. Switched on my World Space radio, and finished the day by sending a few important emails using my Sony Vaio Laptop."

What I have written above, is just a daily routine for most of us.
And I am pretty sure that you guys have been able to catch the point that I am trying to make. This is how our lives have become so much influenced with Brands.
And in fact there is so much that I did not cover in that daily routine, but if you think about it, you will realize almost every bit of our lives is associated with one brand or the other.
Just think about it.


 Global Brands
But it is a possibility that many would actually miss out an important point reading above. All the Brands that I have mentioned above are not Indian Brands, but they are Brands in India. (or for that matter not Indian Companies, but Companies in India).

Bottom-line:
No more is the Indian Industry synonymous with India-Owned Industry. In the new globalized world of business, Ownership is an extinct issue and that dogmatic approach is long-gone. Ownership is seen as an anachronism in today's world.
Eventually, for the end-consumer, it is the value created that counts. Today we people are not worried about the color of money. And similarly, as long as the company/industry coming to India is creating jobs in India, and is providing value to its customers is taken as an Indian Industry.
With this mentality we are becoming more and more "Brand" conscious. And Brands are becoming more and more important, not just with the higher echelons of our society, but in fact throughout the nation.

I Not At All intend to write a detailed description of Branding, Branding Strategies, Brand Equity Models, or such concepts. Absolutely not.

The motive of mentioning "Brands" in this blog is pretty simple, and two-fold.
1. How important Brands have become to us, and in how many ways they influence our daily lives?
2. To share interesting "Brand Stories".

Also, it is extremely important to understand, the difference between Indian Brands and Brands in India, and in fact, is there actually any difference and what is their relevance in the Globalized world. Adding to that we need to understand, why are there still hardly any Indian Brands being recognized as Global Brands.
This is a very elaborate topic and I intend to take it up sometime later, and not in this post.


I was not surprised when many "Brand Stories" started to fascinate me of late.
I have always held myself close to my favorite brands, for so many years in fact. So now when I have started to learn about what branding is all about, in my Marketing, and Business Policies & Corporate Strategies' classes, it has ignited my mind even more (as would say Mr. APJ Kalam) and really fueled up my interest in the concept.
Thanks to my teachers: Prof. Shastri, and Dr. Sane.

Before going any further, I just wish to write couple of lines each on Brand, Brand Equity and Branding.
There are many definitions on the internet, and the formal ones put by "The American Marketing Association", but being a hardcore Kotler fan, many of the concepts that I will use in my blog actually find their original place in Kotler.
A Brand, simply putting, is a product or service that adds dimensions that differentiate it in some way from other products/services designed to satisfy the same need. Such differences could even be emotional or intangible or just symbolic.

Brand Equity is the added value endowed to products and services, which may get reflected in how consumers think, feel and react w.r.t. the brand, and the price and market-share that the brand commands. Brand Equity is a significant intangible asset.

Branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem. To succeed in branding you must understand the needs and wants of your customers and prospects.


 ITC FMCG Products
There are some very interesting Brand Stories to share. And I am going to share them very soon…
Till then. Cheerio...

Wednesday, March 25, 2009

Enduro

Two years he walks the earth. No phone, no pool, no pets, no cigarettes. Ultimate freedom. An extremist. An aesthetic voyager whose home is the road. Escaped from Atlanta. Thou shalt not return, 'cause "the West is the best." And now after two rambling years comes the final and greatest adventure. The climactic battle to kill the false being within and victoriously conclude the spiritual pilgrimage. Ten days and nights of freight trains and hitchhiking bring him to the Great White North. No longer to be poisoned by civilization he flees, and walks alone upon the land to become lost in the wild.
- Christopher McCandless


  • Grevellia, Magarpatta City
It was 06:30 AM, 07-feb-2009, I was ready, my bike was ready and my bag was heavy. Met Sachin and Mamta, my fellow Back Benchers, at the Grevellia gate. With our bikes, we were waiting for the autos to transport them to Pune University, the starting point of Enduro the Adventure Race.
I was feeling good, exuberant and the adrenaline was all set to rush. We knew what we were going to experience in the next 2 days was going to immense pain, fatigue, struggle and survival.


  • Pune University Ground
It was around 07:30AM, when we reached the university ground, where already a lot of teams had arrived. The scene was awesome. Participating in such a huge race, everyone dressed in the racing gear accompanying all were their mountain bikes, I felt so good. We had a live performance by the Rock Band Silver. Apart from that we had some great music, and lot of fun going on at the ground.
Got ourselves registered, got the Enduro gear, the ponchos, the maps, the routes. Met Amar’s team – the Roadies – Amar, Suraj and Deepika.


  • Flag Off Pune University - TC1- Chandni Chowk
The time we were waiting for had come. We had the flag off at 09:30 AM. The first Time Control point was Chandni Chowk, Pune.
Saw a whole lot of drama right in this first initial leg. There were a few bikes colliding, tires bursting, people falling off their bikes etc. Driving the bikes in the midst of the terrible Pune traffic was crazy. But the good thing is, I was feeling really good with my Bike. I felt I was in total control, and my leg muscles were doing well. Anyways, we reached the TC point, got the time stamped on our TC cards. Unexpectedly, Mamta and I could see few signs of fatigue on Sachin’s face. Anyways, this was just the start, so we kept our fingers crossed.

  • PC1 – Table Top (NDA)
As we headed towards the Table Top, Sachin slipped while driving his bike on the sides of the road. No injuries and we were back on the road quickly. We kept going and then another sudden halt. The mud-guard of Sachin’s bike came off. He kept it in his back-pack and again, we were back on the road.
After that, we had to take the dirt road to reach ETT(NDA). It was my first hand experience in driving the bikes on 100% dirt roads and it was something I must say. Reminded me the dirt motorcycle videos I have seen on television, only this time it was actually me driving my mountain bike.


  • PC2 – On the Dirt Road towards the Polo Ground
The dirt road continued, however the inclination and declination changed, the slopes got steeper. We just kept going, to reach the Polo Ground.

  • TC 2 Polo Ground, NDA
We were the sixth IT Team to reach the Polo Ground. We were elated…!!

  • Orienteering Section – 1
We had to leave the bikes at the ground but take all the gear, the bag, the tools, the air-pump etc. and start a trek. Now this trek in the middle of the whole biking thing was awkward to me. This was a real tough trek, moreover we had to use a compass to get our directions right. Though for this one we got good help from the NEF Marshalls with the directions, I felt glad, and we found our way through the three check points to reach back to TC-Polo Ground.
By now it was afternoon, around 2 PM. We were terribly exhausted. And this was our first real 15 minute break. That’s the maximum amount of time we could afford, if we wanted to stick to our lead. By then, another of our Amdocs teams – Gauri’s team had caught up with us. Throughout the race thus far, we hadn’t met any of the people we knew, so meeting them was nice. Especially for the simple fact that we guys could keep track of our speed, since we had a “known” team in the race with us.


We ranked #5 in the IT category at the end of orienteering. Felt amazing…!!

And even better, we were going gooood…!! We kept good speed, of course we were damn tired and had a few halts but the feeling of achievement had taken a good toll on us.
We were riding well.
And I had no clues what was coming ahead for us...


  • TC-3 Samson Junction NDA
The road to the Samson junction was a good mix of some flat roads initially and some tough terrain later. The following was the route:
-Take left after the Peacock Bay Gate
-Kudje
-Jagtap Farm
-Khadakwadi
-Mandvi
-Splendour Country Club

Just as we started, it was a time for some interesting incident. The left pedal of my bike came off, and I was like “bloody hell”.
In fact, it didn’t just come off; it broke, with the crank shaft of the pedal tearing its way through the pedal. What made me feel worse was that, I had an extra left pedal at home. I remember having the conversation with Mamta the night before the race, that whether we should carry the spare pedal. That time we decided it would be the best not to carry, because that meant extra weight.
Anyways, here I was, fixing the pedal. This was the time for the duck tape to come to the picture. And I must say, I was impressed with what we did with the pedal. We completely strapped it over and over and God knows how we did it, but did it great. When I started pedaling again, I made no efforts to be careful with it. Probably the only thing I made sure was not to stand on the broken pedal, that’s it.

While we were repairing my bike, we guys got clicked by some professional photographers. Made us feel good.


Anyways, just after a few moments of being on the road again, we had another halt. Sachin had cramps in his calves. “Volini” gel to the rescue. And in a short amount of time we were back. During this time we had few teams that overtook us. I didn’t know how many of them were from IT but we saw Gauri’s team going ahead, made the race interesting as we wanted to catch up soon.

Still, there was a long way to go. But it was not anything major to worry about at that time. The only thing we were hoping for was no major halts again.
We kept riding the bike on and on and on from there. We had kept good pace. I was again feeling good with my Octane. Adrenaline was still rushing hard and strong. I kept riding and was very comfortable but I had to keep my speed in check so that Sachin and Mamta were there in my visibility. Sachin was a bit tired because of his cramps but the good thing with Sachin is, he doesn’t complain much. And stays motivated and just keeps going. That’s something I really like about him.
We reached the Samson Junction around 4PM, where we were told to keep riding as it would get dark in some time, and we should try to cover as much distance as we could in daylight, whatever of it was left.

  • PC3 – Neelkantheshwar Phata
Now the terrain to this next destination was tough, to say the least. Majority of this was down-hill. But this was a terrain I call the “PP” terrain, or the “Puncture-Prone” terrain. All throughout we kept trying we should not have a puncture. Whenever we got a “PP” road we used to get down from the bikes and drag them.
When one is going down-hill on a bike, it is difficult for all bikers to maintain the same speed. I had some good pace and control so I was going slightly ahead. Just when the first downhill slope ended I stopped and waited for Mamta and Sachin. For the next 4-5 minutes I couldn’t see them. I instantaneously knew something bad had happened.
And my fear came true. I went back around 100-200 metres, and there I saw Sachin lying on the road, injured, bleeding profusely. Mamta was dressing him with bandages and anti-septic. I joined in, and we totally taped his wounds. Stopping the bleeding was most essential, so we wiped his wounds with Savlon, and strapped them up with the bandages.
Sachin didn't have the best trip thus far, but I knew this guy was tough and that’s why he kept going.

You know at such places it is so easy to give up. All sorts of thoughts come to your mind. “what the hell am I here for?”, “ what am I going to get in the end, when throughout what I get is injuries and bruises?” . So all team members have a big responsibility, to keep each other motivated at all times. We were going well as a team, and that was the best thing so far.
It was almost dark, we got our LED torches out, fixed them on the bikes with the duck tape, and we continued the ride.

  • TC-4 Kuran Fork
It was around 7-30PM when we finally managed to reach the Kuran Fork. It was pitch dark by then. We had taken a couple of breaks on the way so did not want to take a big break.
What we were hoping for was not a long last cycling leg, and we felt relieved when the Marshalls at the TC-4 told us the last cycling check point – the Thangaon Campsite was only 18 Km. We were relieved. Our position at TC-4 was still #5 in the IT category and we wanted to maintain it.
We started from the Kuran fork. And we just kept riding and riding. The road didn’t seem to end. The terrain was extremely tough, it was around 10PM, and we were damn sure we guys had ridden for more than 20Ks.
We were damn tired by then. It was the full moon day on the 8th Feb, so the 7th Feb night was also very bright with moonlight shining upon the whole mountains. That really helped us, as the LED torches give a much focused light.
With small breaks, we kept going. Swearing all the while at the Marshalls, who told us that the leg was only 18 Km. Soon we exhausted all the water and Gatorades we had. All throughout, we found teams lying on the road sides, exhausted, thirsty, and many teamshad even decided to quit. They were cursing at the Marshalls

Along the way, we found a collegian team, who gave us some water. Now that water tasted the sweetest water ever. Sachin, in fact kept mentioning how sweet the water was throughout the journey. He got obsessed with it I must say.
Bottom-line, The Back Benchers were damn tired, but we just went on and reached the Thangaon campsite at 12:41 AM. It was later when we realized that the leg was 41.5 Ks and not 18 Ks.

  • TC-5 Thangaon Campsite
We took a break for almost an hour where we had some food, chocolates, and water. Met Mamta’s brother Rajesh, who also made up the destination in good time. Not so far behind from us.
What we did not know was that probably this one hour break was something which was going to back-fire at us in the end. We had to complete the Orienteering Section -2 using compass, for the next Time Control point. And we should have taken a break only after that. Because after finishing the Orienteering the teams were allowed to take rest till 3 AM, and the post orienteering time till 3AM was not getting counted. And the one hour break we had taken before orienteering was being taken as the time to finish the Orienteering.

  • Orienteering Section – 2
We started orienteering at around 1:40 AM. We had to cover 3 check points using compass to find directions with no help from the Marshalls. And this was night time. We reached the 3rd check point in good time. But when we reached there, we realized we had forgotten the TC Card at check point no.2. Sachin agreed to go back to point 2 to get it. In the mean time Mamta and I took a 10 minute break.
And this backfired on me, totally. Sachin was back in 10 minutes, and when I got up, my knee got locked. That’s what a break can do sometimes when you have climbed so much in a short amount of time. I found it so hard to walk from then on.
Somehow I managed to keep walking, with my knee paining really badly. Since we had to use a compass to get back to Thangaon we lost our way while coming back. The knee injury didn’t help the cause, and we managed to reach the bottom, Thangaon - TC 6 at around 3:40AM.


  • TC -6 Thangaon Campsite
We had already deposited our bikes before the orienteering, and this was the time to take some rest. We were already late, since the flag off took place at 3 AM. And almost all the teams had already left. I was a bit disappointed, but was not feeling very bad. We decided to sleep for an hour and around 5 AM we wanted to start the trek. Around 2 hours later than the other teams. But the good thing was we were still IT team no. 5.
Still I had not seen the Roadies throughout the journey, and it worried me a bit. All I hoped for was Amar, Suraj and Deepika to be alright, more than anything else.

  • The Early Bird Gets the Worm
We had planned to start the trek at 5, but in fact, we ended up getting up at 5. By then the majority of teams had left. By the time we got the gear fixed, the maps in place, got the hang of the route, and Sachin and I also had to address our injuries, it was almost 6.


  • PC-4 Shirkoli
We started the trek at around 6. Reached Shirkoli in good time. And heartening thing to know was we were still IT team no. 5. We couldn’t believe the good news…!!


  • TC-7 Dangi Khind
We kept going on. We could feel the energy coming back. We met another team on the way; these guys were Anand, Santan, and Tripti. It was interesting to meet these guys, showed us an example of true commitment. They had left the campsite at 3 in the morning but had lost their TC card. And all this time they were searching for the same. I felt really bad for them. But they went on, without worrying if the NEF people would disqualify them. That was some amazing spirit.
Anyways, we too went on. My knee was paining badly, but had to keep going. I had strapped it with crepe bandage and volini gel. In some time we reached the Dangi Khind. The way to the Khind was very tricky, and to find the way at night can be a puzzle.
When we enquired about our Team’s position, to our most amazement we were Team No. 3…!! We couldn’t believe it…!!
What I thought was right; many teams lost their way at night. So leaving late, in a way turned out to be a blessing in disguise for us.
“Kehte hain na… kee jo hota hai achche ke liye hota hai…”


  • PC-5 The Pole Top
The way to the Pole Top was difficult and distant. But it was still not very hot, so we kept good pace.
We were not finding enough route markers along the way which made us fear that perhaps we had lost our way, but whenever we thought about that we were able to see either some route marker, or enduro flag or a red ribbon. And if not anything else, at least a chocolate wrapper . Yea… we were a bit lucky in that way. It was around 1 PM when we reached the Pole Top.


  • PC-6 Kumbhatalwadi (Dhangarwadi)
We were told by the Marshalls at the Pole Top that the next terrain was going to be very tough. My sprained knee was not helping the cause, and we guys were getting tired now; we wanted this thing to end fast. But still it was a long way to go.
We had to climb down from the Pole top, and then climb another hill. From there we got new directions from the Marshall and there was more to climb. We climbed another steep hill. This leg had already taken around one and a half hours. When we reached the top we were able to see the next PC point at the bottom. But to reach the bottom seemed impossible. There were sharp rocks all over the place. What was even worse was the slope was extremely steep, and the only way to climb down was to drag our asses, and take full support of our bottoms, hands and legs. And in a sitting position, reach the base of the hill. It took us a while but we finally managed to reach the bottom, Kumbhatalwadi.


  • TC-8 Devrai Bottom
Next stop was the Jungle of Devrai. This was further down-hill from Kumbhatalwadi. Once again the fears came true. The slope was again very steep, but this time around, there were the bushes, and not the rocks. We again had to drag ourselves down, our asses had to rub against the rocks and the bushes, as we were trying to find our way to the bottom.
Just then I got a jerk in my knee, I slipped and made my way straight into the bushes. I was not wearing my sunglasses, so I feared the bushes might get into my eyes. My feet got some grip using the stems of two of such bushes. Just then Mamta helped me getting out of the whole mess, and I was back on track.
We reached the bottom, and from there we had to get into the forest. Now it was kind of pleasant to go through the jungle because we were literally sick of the mountains. So it was nice to see some grass, and trees and birds around. Thankfully didn’t see any animals.
But we had another problem; we were running out of water. We came to know two teams were just behind us. We hoped they were not from the IT category, so we increased our pace and at around 4 PM, we reached the Time Control point. There was a puddle there which had some water. We were so thirsty that we took that water, put some chlorine drops in it so that it becomes drinkable. I admire Sachin and Mamta’s guts here that were even drinking without the chlorine drops. But I had to put them in. That’s me.


  • TC 9 – Thangaon (Trekking I ends)
At Devrai bottom we were told that that Thangaon was 7 Ks. I was sure the destination was more than 7 Ks, but never the less we kept walking, and around 6 PM we reached Thangaon. By now we were so damn tired, we hardly were looking for any more walking, leave alone river crossing or air rifle shooting.

  • TC 10 – River Crossing and Air Rifle shooting
Sachin and I were asked to cross the river, and Mamta went for Air rifle shooting. We crossed the river, Sachin found it very refreshing. I was more worried about my knee, but even I finished. By the time we reached back to the shore, Mamta, had come back with the shooting. She told us she had missed all the 3 targets. Actually the problem here was the Sachin and Mamta should have gone for the river crossing and I should have gone for the shooting. This was a BIG problem with the Enduro people, they were making rules on the fly. They told us that only the boys can cross the river and the girl had to go for shooting. For another team they had no issues with anyone doing anything. For another team, only 1 guy was asked to cross the river. My aims are usually very accurate so I wanted to go for shooting, and Mamta is a good swimmer. So it would have been good for our team had things gone our way, but things don’t always go your way.
Anyhow, we had finished this task too, and now we had to board the ferry to Bhalawadi.

  • TC-11 Bhalawadi
Just as we were leaving three more teams from the IT category had reached Thangaon. Out of the three one came along with us in the ferry to Bhalawadi. They became good friends with us- Rajesh, Pankaj, and Mythri - Team “Rampage”.
When we reached TC 11, we got some good news that we had to skip PC 7 (Koshimghar Top) and PC 8 (Blue meadows) and head straight for the finish TC 12 – Panshet Water Sports Center. This was such a big relief. All 3 of us had our feet completely full of blisters, probably were bleeding at a few places. But right now all we had in mind was to get over and finish this damn thing as soon as we could.
We were in terrible pain…
We were content in walking, not taking any breaks and we anyhow hardly had any food left.
Just as we were about 10 Kms to the finish line we met the other two IT teams who had quickly matched pace with us. We did not want to lose the third spot. When we met them they lied to us that they were of the open category, probably they wanted us to take it easy. But we just wanted to keep walking no matter what. We were in pain and wanted to finish it soon.
Soon we reached a point where there were 2 roads. We saw the other two teams taking a break there. They asked us to follow the wider road. May be it was foolish on our part, that we trusted them and did not analyze the route ourselves. So we took the wider road. We were not far from the finish line now, and there were no signs of the other two teams who had shown us the direction.

  • FINISH – Panshet Water Sports Center
Just as we were about to reach the final Time Control point of Enduro, the feeling of achievement was getting in our bones. I could see the sparkle in all our eyes even though we could hardly recognize our faces, which had been covered by dust and mud and sweat. The moment we entered the Panshet Sports Center there was a spring in our steps. But to our horror we saw the other two teams already at the sports center getting their time registered. I told Sachin to quickly get our time registered. It was then when we realized that they were of the IT category. In the end, all we three IT teams had the time of 11:20 PM. So basically all three teams were tied at third position.
I was a bit disappointed to see that we couldn’t make it clean, but what the hell, we had made it, and that was most important. And who knew, perhaps we could have still come third. We had to wait for the results. But this was the time to enjoy the feat.
We gave a big hug to each other and cried out loud. It was a cry of achievement…!! The moment of glory for the Back-Benchers.
We had done it…!!
Frankly speaking, the feeling had not sunk in. It was a big deal. We had conquered all roads, rocks, mountains, river, and what not. Overcoming the fatigue, stress and all the non-sense, we had conquered “Enduro”.

  • Time to Dig-in
If I say we were hungry it would be a big understatement. The sports center had a canteen and some place to sit. We had some Marshalls and some other teams taking a break there.
I wanted to jump at the food, and just “dig-in” and eat like a dog. But what the heck, all they had in vegetarian was masala rice. Sachin and Mamta enjoyed their egg bhurji. What was very tantalizing was the menu had everything from Paneer Tikka to Chilly Chikken, but what was available was only Masala Rice and Unda Bhurji.
Strange thing was that I was not feeling tired. I think it was the happiness that had taken a toll on me. We were just chit chatting and eating, when we saw Pankaj, Rajesh, and Mythri, who joined us at the finishing spot. Mamta and Sachin were tired so they just dozed off.
I kept eating with the other guys, and I was amazed to see that Pankaj and Rajesh had eaten 8 plates of Unda bhurji among themselves. Along with some masala rice too.
It was around 2-30AM when we guys decided to join Sachin and Mamta with the sleep. So we dozed off too. We got up at 6 Am. I spoke with an Army Captain who had also participated in the race. He had hired a Tempo Traveller to go back. I was glad he was more than ready to help us and drop us back to the city.

  • Back to Grevellia
It was Monday morning, 09-Feb-2009, we reached Magarpatta around 8 AM. Bought some food from Destination Centre, and it was the time to go home. It was later in the day during the prize distribution when we realized that we had not come third, it was kinda disappointing, but never the less, we were still happy. Had some fun later in the night with Sachin, Mamta, Amar, Suraj, Deepika and Pankaj. All these guys had come over to my place, and we had a nice time with some good food and drinks.


Later in the night, even with all the pain in my whole body, I was still feeling good… real good…


There is a pleasure in the pathless woods;
There is a rapture on the lonely shore;
There is society, where none intrudes, By the deep sea, and music in its roar;
I love not man the less, but Nature more...
--Lord Byron

Monday, March 16, 2009

The Road to Enduro

The Deal
It all started sometime in December last year when I decided I would take part in Enduro – an adventure race that involves over 100 Ks of biking, another 100Ks of Trekking, River-Crossing and Air-Rifle shooting. The place: The majestic Sahyadri Mountains and Panshet Backwaters.
I had teamed up with Sachin and Mamta.


The Kick-Off
We just had two months before the actual thing so there was not a lot of time left for the preparation, but still we had two months, and it was important to utilize them effectively.
I had already started playing basketball for some time, so my body was in good momentum, and I was working up on my stamina with some running too that I started few months back. I needed to start biking but I did not have one at that point. So till I got one I wanted to stick with basketball.

The Day "Pinky" got Injured
Everything was going well, till Christmas day last year. I was playing just another game of basketball, when the little finger of my right hand got injured while taking a rebound. It was a minor dislocation, and all I had in my mind was “Enduro”. I got a splint wrapped up on the finger and it was supposed to stay there for 3 weeks.
So till around 20th January I could not put any stress on my finger, and I was feeling bad. So basically no biking till it came off. In the mean time I had to arrange a bike for myself. No problem for Sachin as he already had a mountain bike, a “Hercules MTB”. Mamta had also arranged a “Thunder MTB” for herself. So every now and then we guys use to go for practice, with only me not doing any biking. So either we guys did some running together, or these guys use to bike and I use to run. Occasionally I was going to the gym to work-out my legs. We started with running a couple of rounds of Magarpatta, and on bike these guys were covering minimum 4 rounds.


Trek to Chavand Fort, Pune District
On 16th January the splint on my finger came off. Now we guys did not have much time for Enduro, and the truth was the preparation was still very naïve. Amdocs DVCI Trekking club had arranged a Trek to the Chavand Fort which is in Pune district itself. We guys decided to participate in the same, as it was suppose to be a good practice, as we hadn’t done any trekking for a long time. So we went to the trek on 18th January. The trek was graded – “A” i.e. simple for amateurs and it turned out to be exactly the same. So finishing it wasn’t a big deal, but sure it was a good hands-on.




The Bikes
Now, Monesh, a friend of mine decided to give his bike to me – a “Hero Octane”, another MTB. I got the bike on 25th January, so it was just 2 weeks for Enduro when I started riding the bike on the road. I was doing the biking in the gym, but the road is a whole new ball game. To my surprise I started doing well with the bike straight away. The first day, I remember I covered 4 rounds of Magarpatta, and it wasn’t that tough. I easily increased it to 8 in the next couple of days. In the mean time, Amar, two-time Enduro finisher, and of course my good friend was giving me the best advice on how to go about the whole thing. Every now and then me, Mamta and Sachin were doing the biking together, and around the end of January we were covering 12 rounds of Magarpatta.




Biking Trip to Sinhghad
On 1st February, we guys (me, Sachin and Mamta) and Amar’s team (that included Suraj and Deepika) decided to head for Sinhghad on our bikes. Sinhghad base was around 35Ks from Magarpatta. From the base to the Sinhghad top was another 10 Ks. So this journey was some 70Ks by bike and around 20Ks of trekking. Very frankly at the end of it we guys were exhausted, and that’s why I think this was a great dress rehearsal for the real thing. I was doing well with the bike, and Sachin and Mamta were pretty good with the trekking. So we guys complemented each other, and the whole thing turned out well. Moreover, it ended up being fairly smooth as there were no injuries. However, since Suraj had returned on 31st January itself, from Australia, he was totally out of practice. So he had to deal with a few cramps on the way. And we guys realized Deepika was a super girl… She never got tired, no matter what. Though Sachin fell from his bike on our way to Sinhghad, when he did not keep his eyes on the road. But it was nothing serious. So the whole trip turned out to be pretty cool.




Shopping
Now it was just 5 days to go for Enduro, and we guys decided we would not do any rigorous practice. We did not want any injuries and wanted to save as much energy as possible for the real test. Plus there was a lot to shop. We had prepared a whole list of things to buy: Cycling helmets, medication, first-aid, crepe bandages, Gatorades’, electrols’, glucose, food, energy bars, chocolates, flash lights and a lot more. Plus the whole puncture kit along with an air-pump too had to be bought. Along with that we guys had to get our bikes serviced, to make them all set. I remember the last 3 days we guys were doing just that.

The Night before the Dawn
There are all sorts of questions that swarm in your mind: “Would I be able to do it”, “Would we guys be able to work together as a team and finish it off”, “Would the stress or injuries take a toll on us”, “Would luck be on our side”, and “Would we be able to survive?”
The answers to all those questions were just a dawn away…

“The core of mans' spirit comes from new experiences.”
--Christopher McCandless

Monday, March 9, 2009

Fitness & Me

One thing I’ve realized about fitness is that staying fit is not a piece of cake. The most important thing about exercising is that it’s got to be your passion. And once it is your passion, is something you love, then you derive pleasure from it...

To begin with it needs a lot of discipline, enthusiasm, purpose, routine and last but no way the least – “luck”. Another thing I’ve learnt is how important it is stay away from injuries. And I’ve not been the best person to practice that.

Gym:

It won’t be wrong if I say gym has been my first love when it comes to staying fit. For a long time now, I make a conscious effort to be regular at the gym. It’s a different story that regularity cannot reach its peak due to one reasons or the other, but the effort to be there doing what I love is always present.

Another thing I’ve learnt about going to the gym, or for that matter indulging in any sport or exercise, is the first step is the hardest. Every day, your body gives you all the signals to stay at home, not to give the body any pain. But it is just that first step one needs to take to step out of the house, and once you are there doing it, you feel great.

When you become regular with the gym or for that matter any exercise, then it becomes something you look forward doing every single day. You enjoy the adrenaline rush, and the feeling is killing on the days you miss the exercise.

Run:

It was only late last year when I fell in love with running. Living in Magarpatta makes running an even better exercise. Plug in your iPod, play your favorite music, and just go… It’s a great way to sweat out and bust some stress… Just anytime, be there...

Bike:

Thanks to “Enduro” that has got me closer to the bike. This is something I do not own, but borrowed from a friend for some time. I have been riding a Hero “Octane”, an all aluminum 18 (3*6) gears, mountain terrain bike. I have driven the bike on almost all terrains now, concrete roads, dirt roads, mountains and almost everywhere. It is a great exercise and brings a great joy. Another activity which you can do with your iPod. I do not own a bike at the moment, but I plan to buy an MTB very soon.

Sports:

Now after college I’ve not been playing a lot of sports. This is something I regret, considering the fact that I have a basketball court next to my apartment, a sports ground outside my building, and next to it the gymkhana sports club. Anyhow, sometime last year I started playing basketball during the weekends, and I was loving it. Basket ball and running really did a lot to boost my stamina. Thanks to some injuries I’ve not been able to play basketball for some time now, but I plan to restart the business soon.

Discipline:

Discipline is extremely important while pursuing any such activity. If exercising is your passion, then maintaining discipline becomes a lot easier. Apart from passion, and enthusiasm, I believe luck plays a big role to decide whether you can continue any activity. You cannot throw caution to the wind when it comes to exercises. Any injury here or there and everything comes to a halt. Even falling sick or a minor sprain brings everything to a full stop. But it is important to just keep going...


So this the gyan about fitness from me... :P at least for the time being...

I want to end this post by writing something that Rocky said in his last movie "Rocky Balboa" to his son-

"it ain't how hard you hit; it's about how hard you can get hit, and keep moving forward."

Thursday, March 5, 2009

Main Azad Hoon

Motivation...!!
so what's my motivation to start this new blog...
1. Just like any other "IT" guy who is in his mid 20s... who keeps thinking "IT" is not his cup of tea. But still keeps drinking that tea...
whose mind is occupied with so many ideas... wondering where to start from... giving life to the one out of so many business ideas...
so JLT one night me, bunny and rana came up with this idea of starting a business... it was more of a thought or to create awareness than a business though... any how...it revolves around azadi, freedom, kranti... we want to call our company "Main Azad Hoon"... or somethin like dat...
i don't know if it'll ever be a reality but I'm glad this blog is going to be "real".

2. Since last november (2008) there's been so much happening in my life... lot of physical action... now just that your mind doesnt stray in the wrong lane... apart from my regular gyming, ive been playing some basketball, doing some trekking, lot of running, and biking... by "biking" i mean "cycling"...:P... all this goes into the preparation for Enduro... the ultimate and the only adventure race in India... all this comes with a cost...broken finger, sprained knee, injured back, bruised arm... hate it...!!

3. Also for quite some time now i wanted to write a "public" blog... there's a lot to write... a lot to share... and a lot to hear... so it's here now...

4. I wanted a white sheet where i can scribble what i want... and where people come and read... actually this is the problem... since there are goin to be people reading what you write... you may not be able to write what you want... but then this is me... :)